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What the latest experiment proves is not that creativity lacks any association to thinking outside-the-box, but that such is not conditioned by acquired knowledge, i.e., environmental concerns.For example, there have been some theories such as those of Schopenhauer (see his remarks about Genius) and Freud (see his remarks about Sublimation) that propose creativity is something more like a capacity provided by nature rather than one acquired or learned from the environment.Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.Yet participants’ performance was not improved even when they were given specific instructions to do so.That is, direct and explicit instructions to think outside the box did not help.He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.

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Both teams followed the same protocol of dividing participants into two groups.your conclusion: that the second experiment disproves the theory that thinking outside the box is useful in solving problems, is itself a fallacy.it only proved that telling someone to 'think out side the box' is, in most cases, ineffective.Rather than disproving the myth, in other words, the experiment might instead offer evidence that creativity is an ability that one is born with, or born lacking, hence why information from the environment didn't impact the results at all.It's an interesting experiment, but the author's conclusion cannot possibly follow from the results of it.

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